115A- Entrepreneur targeting a niche audience: the Baby Boomers - David Barnhart
January 16th, 2010
115A- Dave Barnhart is a successful Entrepreneur who assists the Baby-Boomer market [42:49m]: Play Now | Play in Popup | DownloadIn this episode of The Struggling Entrepreneur, we deliver an interview with David Barnhart, a successful entrepreneur with this website of Business Blogging Pros.com.

As you will hear from this audio podcast, Dave has been on the Internet since the beginning, when he was using powerful databases to help firms increase their marketing and competitive differential advantages.
A “Baby Boomer” himself, Dave has found a passion in assisting the Baby-Boomer entrepreneur audiences that are starting small businesses with the issues of using the new online and Social Media tools that have “leveled the playing field” in the world of competition for mindshare, awareness and marketing.
Besides the wealth of technical and marketing experience that Dave has under his belt, his work-ethic and dedication to his passion allowed him to bootstrap his own startup firm that initially focused on blogging (and how the Baby-Boomer audience could leverage that). Now, he has extended the focus to include the Social Media and New Media tools, such as twitter, facebook, video, etc.

Some key recommendations that Dave leaves with us are good food for thought–especially for the senior audience members that have spent a lot of their careers in ‘cubicle-nation.’
It was interesting to see that, in 2005 Dave – an avid gourmet chef – started a food and cooking blog, The Fumbling Foodie with an eye towards fully understanding how to leverage the power of the blogosphere for marketing and Public Relations. The Fumbling Foodie has been quoted on the CBS News website, and many Fumbling Foodie posts rank in the top 10 for Google searches returning over a million hits.
One last note of interest: Dave’s challenges have never focused on funding, capitalization or money. With the understanding that he had to bootstrap a startup, he has managed to become a successful entrepreneur and trusted advisor. The secret? Well, Dave knows his audience and provides solutions for their problems and needs–especially to the growing numbers of Baby-Boomers that are now starting their own small businesses as Entrepreneurs.
You can reach Dave via twitter with handle @dbarnhart, and you can get a sample of Dave’s “Social Media Slice” advice at:
http://mail.google.com/mail/?shva=1#inbox/12624041e9e4e207
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