114- From Marcomm employee to Entrepreneur with own PR firm- LuAnn Glowacz
January 1st, 2010
114- Successful PR Entrepreneur whose challenge is NOT money- LuAnn Glowacz [39:40m]: Play Now | Play in Popup | DownloadHappy New Year to you for 2010.
We begin the new year with an episode about an entrepreneur’s success in the area of Public Relations.
LuAnn Glowacz started her own PR firm at www.wordcove.com, after having been an employee for several years in a Marketing Communications company that allowed her to grow and develop skills within one of the best working environments (led by its managing partner, Renee Delaune of Delaune and Associates).
What is remarkable about LuAnn is that her biggest challenge as an Entrepreneur is NOT one dealing with funding, capitalization or money–as are 90 per cent of all startups within the first year (and why they fail). No, her biggest concerns deal with the flexibility to keep her family as the highest priority in her life, as well as controlled growth of her business via word-of-mouth marketing with very loyal customers.
As you will hear in this audio interview, LuAnn has chosen a field that plays to her strengths–writing and Public Relations strategy and consulting. Her recommendations to others entering the world of entrepreneurs help us keep the right perspective on our priorities within the universe of small business owners. Included in these recommendations from her formula for success are:
- leveraging your strengths,
- delivering outstanding quality and timely service to delight your customers, and
- being open to use the social media tools for open and transparent collaboration.
These are elements that can easily be included in the Entrepreneur’s playbook.
LuAnn’s web site delivers an example of the success that her work has delivered to her clients in a video clip from TV station WGN.
In addition, LuAnn was deemed one of “100 PR People Worth Following on Twitter” by Conversation Agent.
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